PaaS PLATFORM 01

Trendest Studio PaaS

A software-defined media operations control plane from asset preparation to monetisable channel output.

Broadcast automation · FAST operations · OTT workflow · MAM · QC · EPG · SCTE · graphics · playout · HLS · distribution · analytics

One operating layer for modern broadcast and streaming

Trendest Studio is designed to consolidate workflows that are frequently purchased, integrated and operated as separate systems. The platform brings media preparation, quality control, asset management, programming, signalling, graphics, playout, streaming and distribution into a shared operational model. The objective is not to lock customers into one monolith: the same architecture is intended to expose individual Astra services independently while retaining a common asset identity, metadata model, policy state and event history when the modules are used together.

For broadcasters and FAST/OTT operators, the value of a coordinated control plane is operational continuity. A title approved by QC should not need to be rediscovered by the scheduler; a break approved in scheduling should not lose its identity when it reaches SCTE signalling; a playout event should be reconcilable against the schedule and commercial ledger. Trendest Studio is built around that continuity.

END-TO-END WORKFLOW

From media asset to channel output

AstraFactoryEncode, normalize and package

AstraQCTechnical, timed-text and content evidence

AstraMAMMetadata, artwork, rights and versions

Scheduler + AstraEPGProgramming and guide metadata

AstraSignal + GraphicsSCTE, events, overlays and branding

AstraPlayoutLinear/live execution and as-run

AstraDistributionFAST / OTT / CDN delivery

AstraAnalyticsOperations, QoE and diagnostics

DEPLOYMENT

Hosted, dedicated, private or hybrid

The platform direction supports multi-tenant hosted PaaS, dedicated environments, private deployments and hybrid patterns where storage, contribution or regulatory constraints require customer-controlled infrastructure. API-first module boundaries also allow existing customer systems to remain in place while selected Astra capabilities are introduced.

OPERATIONS

Built for deterministic media workflows

Media operations need job state, retries, evidence, operator controls, audit history, fail-closed publication gates and recoverability. Studio is intended to preserve those operational disciplines while adding automation rather than hiding complexity behind opaque AI decisions.

Technical architecture and integration surfaces

Event-driven workflow orchestration with durable job state and recovery

Object-storage and filesystem integration for masters, derivatives and packages

API and webhook surfaces for MAM, scheduling, distribution and external enterprise systems

Role-based operator workspaces and auditable approvals

Shared canonical asset identity across metadata, QC, schedule, playback and commercial systems

Live and VOD delivery using HLS/DASH/CMAF-oriented workflows where required

SCTE/timed-metadata event paths linking schedule, playout, player and ad systems

Analytics and as-run evidence for operations, support and commercial reconciliation

Deployment isolation and tenant-aware configuration for SaaS/PaaS operation

Progressive support for IP production, low-latency delivery and future cloud/edge topologies

Future-ready technology evolution

Studio is intended to evolve with the media industry rather than freeze around a single distribution format. Relevant technology directions include ST 2110-connected professional facilities, cloud-native live production, CMAF-based multi-protocol packaging, low-latency HLS/DASH, per-title encoding, AV1 and future codecs, C2PA provenance, AI-assisted QC, semantic metadata, policy-as-code, event-driven ad insertion, automated disaster recovery and edge-assisted delivery. These are roadmap and interoperability directions, not claims that every standard is already implemented in every deployment.

INDUSTRY STANDARDS CONTEXT

Designed to interoperate with the ecosystem

SMPTE ST 2110Professional media over managed IP networks, including separately timed video, audio and data essence flows.SMPTE IMF / ST 2067Interoperable Master Format for efficient storage and delivery of multiple versions of finished masters.Apple HLSAdaptive HTTP streaming for live and on-demand delivery, including low-latency and timed-metadata workflows.CMAFCommon Media Application Format for segmented media across adaptive streaming workflows.DASH-IFInteroperability guidance for MPEG-DASH services, including CMAF mapping and low-latency delivery.W3C IMSCTimed-text profiles for global subtitle and caption delivery.EBU R128Broadcast loudness normalisation guidance using programme loudness, Loudness Range and True Peak descriptors.C2PAContent provenance and authenticity specifications for tamper-evident media history and attestations.

The Astra advantage inside Studio

The differentiator is the possibility of carrying context across stages. Factory outputs can inherit a canonical MAM identity. QC evidence can travel with that identity into scheduling. AstraSignal can turn approved break decisions into machine-readable events. AstraPlayout can execute those events, while AstraDistribution records where the output was published. AstraAnalytics and AstraLedger can then reconcile operational and commercial evidence. Customers may still use third-party systems at any layer; the Astra architecture is intended to reduce the amount of glue code and semantic translation required between them.